Bechtle CD Relaunch.

When a Corporate Design stops being a design project and starts becoming a brand.

How do you evolve the brand of one of Europe's leading IT companies without losing the recognition, trust and entrepreneurial spirit that made it successful?

Together with a highly committed team at Bechtle and our partners at Peter Schmidt Group, we redefined the brand from the ground up, with #zukunftsstark as the central idea guiding the transformation.

The ambition was not simply to create a new look.

It was to build a brand system designed for the realities of digital communication, capable of bringing a large and decentralized organization together while giving the brand a stronger, more distinctive expression for the future.

The new corporate design has since received multiple international creative awards. But awards are not the most meaningful measure of a brand transformation. The real success is seeing the identity become part of the organization.

Employees identify with it. They use it every day. They make it their own. They bring it to life.

There is another signal that makes the transformation particularly meaningful. In 2026, Kantar BrandZ ranked Bechtle among Germany's 50 most valuable brands for the fifth consecutive year.

Bechtle's brand value increased by 23%, from USD 1.165 billion to USD 1.427 billion, moving the company from #47 to #42 among Germany's most valuable brands.

Credits:

Peter Schmidt Group:
Creative Direction: Ulrich Aldinger
Client Service: David Gottschalk
Strategy: Michaela Jausen
Design Director: David Driscoll
Design: Jannika Sommer
Motion Designer: Stephan Hülsen
Senior Designer: Felix Koch

Bechtle:
Alexander Tibelius, Sabine Brand, Jana Fortissimo, Lina Mebus, Stefan Maurer, Roel Geurts, Christian Schmidt