Bechtle STRAT. Making strategy come alive.

Every year, Bechtle brings its strategy to the stage.

The STRAT is Bechtle's largest internal event, bringing together employees at Messe Stuttgart while simultaneously reaching more than 6,000 colleagues via livestream.

It's a moment when strategy moves from a document into the organization.

Since 2023, I have been responsible for the visual direction of the STRAT. Creating an experience that turns strategic messages into something people can see, feel and remember.

THE CHALLENGE.
How do you make strategy something people can experience?

Corporate strategy can be complex. It consists of numbers, ambitions, priorities and long-term goals. On a stage, however, these things have to become immediate, understandable and engaging. The challenge was to create a visual language that would give the strategy a strong identity while working across a huge physical stage, live content, presentations, motion, digital assets and livestreaming.

It had to work for the people in the room. And for the thousands watching remotely.

THE IDEA.
Turning information into experience.

The design creates a visual world for the strategy. A system that can move between clarity and emotion, between data and storytelling, between a single presentation and a 120-metre-wide stage. Every element – from the overall visual identity and motion language to presentation assets and live stage content – is designed to work together as one experience. The result is a stage that doesn't simply show the strategy. It helps bring it to life.

My role includes the visual direction and development of:

EVENT IDENTITY
Creating the visual ecosystem system across the entire STRAT experience.
STAGE EXPERIENCE
Developing the visual experience for the 120-metre-wide stage at Messe Stuttgart.
MOTION & LIVE CONTENT
Creating dynamic content designed specifically for the live environment.
PRESENTATION DESIGN
Developing templates and visual systems that allow strategic content to become engaging and consistent.
DIGITAL & STREAMING ASSETS
Extending the experience beyond the physical event to thousands of employees watching remotely.

Credits:

Too many brilliant people to list.
Too many names to fit on one page.
And definitely too many people to thank properly.

The STRAT is a true team effort involving colleagues, partners, creatives, producers, technicians and many more behind the scenes.

So, rather than pretending this is a complete list: Thank you to everyone who helped make it happen. You know who you are.