FROM CREATIVE TO BRAND LEADER.

I'm a brand guy. But I'm more than that. My career started with creativity.

With graffiti. With design. With the fascination of turning an idea into something people can see, feel and remember. Then came advertising agencies, international brands and very different kinds of challenges.

Today, I work on the other side of the table. That means thinking beyond the visual identity. Understanding the business. Working with people. Navigating complexity. Making decisions. Building systems. Bringing an organization along.

It's this combination – creative instinct and corporate reality – that shapes how I approach brands today.

WHAT I truely BELIEVE.

1. Brands don't change because of guidelines. They change when people believe in them.

2. Design doesn't create relevance. But great design can make a relevant idea visible.

3. Consistency matters. But without evolution, consistency eventually becomes stagnation.

4. The best strategy is useless if nobody uses it. A brand only becomes real when people make it real.

VITA.

01.2023 - now

Director Corporate Design
Bechtle AG

2022

Director Creative Services
Bechtle AG

2016 - 2021

Head of Creative Unit
C3 Creative Code and Content

2013 - 2015

Creative Director
Panama Werbeagentur

Before

Senior Art Director
Professional experience including Jung von Matt, TBWA, Red Bull, and other milestones.

AWARDS.

2026

IF Design Award // Bechtle Marken-Relaunch
IF Design Award // Bechtle Mixed Reality Brand Book

2025

DDC – Deutscher Design Club // Mixed Reality Brand Book
Berliner Type // Bronze / Coffee Table Book
Red Dot Design Award // Relaunch Corporate Design & Identity
Red Dot Design Award // Publishing & Print Media
Corporate Design Preis // Corporate Books
Corporate Design Preis // Corporate Design
Art Directors Club // Bronze / CD-Relaunch
Bechtle AG // Brand Ambassabor Of The Year
Kantar Creative Effectiveness Award // Silver

2008 - 2024

BCM-Award // Gold / Best of Content Marketing
Deutscher Mediapreis // Best Media-Strategy
Lead Award // Campaign of the Year
Out-of-Home-Award // Best Out-of-Home-Campaign
Art Directors Club // Bronze