Alexander Tibelius. I help brands matter. Today and tomorrow.

The Sound Of Porsche. Making sound visible.

What does power look like when you can't hear it?

Together with Berlin-based artist Susi Sie and sound designer Nikolai von Sallwitz, I explored the Porsche Taycan and 911 GT3 through sound, colour, movement and material. The sounds of the cars were translated into a visual language: blue for the Taycan — dynamic, electric and future-oriented. Red for the GT3 — raw, emotional and driven by performance. Liquids, powder and light became large-scale visual compositions that made energy tangible.

The result, “Fluxus Somnium,” became an artistic interpretation of two very different expressions of Porsche performance.

Two cars. Two kinds of energy. One visual language.

Credits:

Agency: C3 Creative Code and Content
Animation: Susi Sie
Sound: Nikolai von Sallwitz

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Alexander Tibelius

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