AMG Performance Wear. Bringing performance into everyday life.
What happens when the world of high-performance cars meets high-performance cycling?
Mercedes-AMG and Swiss cycling brand ASSOS joined forces to create an exclusive performance-wear collection for AMG enthusiasts. To launch the collection, we developed an international influencer campaign featuring racing driver Maro Engel and fashion creator Vicky Rader.
Around 75 videos, images and social assets, complemented by an awareness film, brought the collection to life across social media and digital channels.
The idea was to move AMG beyond the car — and into the lifestyle of its audience.
Credits:
Agency: C3 Creative Code and Content
Photographer: Leopold Fiala
Creative Director: Alexander Tibelius
Art Director: Niklas Oelschläger
Copy: Johannes Arnold
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Alexander Tibelius
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